TLDR

BlinkCMS transformed Tax Scan's online presence with technical SEO, mobile enhancements, and content optimization, driving 9.34M impressions and 236K clicks.

At BlinkCMS, our mission is to help digital publishers grow through strong technical performance, smart content management, and consistent SEO improvements. In this case study, we share the success story of Tax Scan, a leading news portal focused on tax, legal, and finance updates. Our team partnered with Tax Scan to boost their online visibility, improve search engine metrics, and ensure long-term website growth.

Client Background

Tax Scan is one of India’s most trusted online portals for taxation, corporate law, accounting, and finance-related news. With a growing reader base that includes tax professionals, CA students, and corporate executives, Tax Scan plays a vital role in delivering accurate, timely information.

Objectives

When Tax Scan approached BlinkCMS, they were already producing quality content but were facing technical and SEO-related challenges. The goals of the project were:

  1. Improve Google Search Console metrics such as impressions and clicks

  2. Increase website traffic from organic search

  3. Resolve existing website errors and ensure fast loading speed

  4. Strengthen mobile responsiveness and AMP (Accelerated Mobile Pages) support

  5. Create a stable content management experience for the editorial team

Approach

Our approach with Tax Scan was based on the principle of “Fix First, Grow Fast.” We started with a full technical audit to identify performance, SEO, and content structure issues. We then created a roadmap with key focus areas:

  1. Technical optimization

  2. Content hygiene

  3. Mobile-first enhancements

  4. Proactive issue tracking and resolution

  5. Continuous reporting and improvement

Execution & Implementation

Our execution began on 3rd June 2025, and within days, the first layer of improvements was implemented:

  1. Google Search Console Fixes: We identified and resolved major crawl errors, broken links, redirect chains, and duplicate meta descriptions.

  2. Core Web Vitals: We optimized page speed and reduced CLS (Cumulative Layout Shift) scores by improving image compression, lazy loading, and font stability.

  3. AMP Pages: We restructured AMP templates for faster load time, ensuring consistent traffic from mobile-first indexing.

  4. Schema Markup: We added schema.org tags for news articles, increasing eligibility for Google Top Stories and rich results.

  5. Internal Linking Strategy: A smart, category-based internal linking model was introduced to improve page authority flow.

  6. Content Cleanup: Old, low-performing articles were updated or removed to improve the site’s overall SEO health.

Client Testimonial

"Working with BlinkCMS has been a game-changer for us. We were publishing great content, but our technical issues were holding us back. After partnering with BlinkCMS, we saw significant improvements in traffic, search visibility, and overall site speed. Their team is proactive, professional, and always one step ahead."
– Editorial Head, Tax Scan

Before and After – Website Performance

We started our work on 3rd June 2025. The changes began reflecting within the first two weeks. Here are the results as seen in Google Search Console:

Metric

Before (May 2025)

After (June 2025 - mid)

Total Impressions

7.21 Million

9.34 Million

Total Clicks

176K

236K

Average CTR

2.4%

2.5%

Average Position

16.5

15.8

These results were achieved without running any paid promotions — solely through organic improvements and technical SEO.

Google Search Console:



Semrush Report:



Lessons Learned

  1. Even a content-rich website like Tax Scan can suffer in performance if technical SEO is ignored.

  2. Regular audits and schema implementation can give a competitive advantage in search results.

  3. AMP still plays a vital role in mobile performance, especially for publishers with a large mobile audience.

  4. Speed, structure, and server health are the foundations for search visibility.

Impact and Benefits

  1. Stronger Brand Authority: More users discovered Tax Scan content via organic search.

  2. Better Mobile Experience: Reduced bounce rate and higher engagement from mobile users.

  3. Improved Editorial Confidence: Writers and editors now work on a smoother, more reliable CMS platform with faster publishing and preview options.

  4. Higher Ranking Keywords: Several high-value keywords moved from page 2 to page 1 of Google.

Proactive Bug Reporting

Unlike traditional support models, BlinkCMS takes a proactive approach. We monitored logs, GSC updates, and user feedback to identify issues before they affected traffic. Some of the bugs we caught and fixed include:

  1. Sitemap submission issues

  2. Canonical tag conflicts

  3. Structured data errors

  4. Mobile usability issues

Conclusion

The BlinkCMS and Tax Scan partnership shows that great content needs strong technical support to shine online. By focusing on search performance, site health, and mobile usability, we helped Tax Scan achieve better traffic, more clicks, and stronger visibility in a competitive niche.