How BlinkCMS Helped Hari Bhoomi Boost Website Traffic and Performance

Client Background

Hari Bhoomi is a leading Hindi daily newspaper in India. Their website, Haribhoomi.com, provides the latest news on national and international affairs, politics, sports, entertainment, and regional updates. However, they faced challenges with low website traffic, slow performance, and outdated content management that limited their growth. They needed a modern solution to improve their website’s reach, speed, and reader engagement.

Objectives

Our main goals for Hari Bhoomi’s website were simple but important:

1. Increase website traffic to reach more Hindi news readers across India.

2. Improve website performance for faster page loading.

3. Enhance branding so Hari Bhoomi stands out among Hindi news portals.

4. Make the website easy for their team to manage and update.

5. Boost search engine visibility to rank higher on Google.

6. Provide a better user experience to keep visitors engaged.

Approach

Our approach with Hari Bhoomi focused on analyzing their existing website and understanding the needs of their team and readers. We combined modern design with a strong technical foundation. Our team planned to fix performance issues, update the content management system, and improve SEO. We also worked on branding to give the website a consistent, professional look that represents Hari Bhoomi’s reputation as a trusted news source.

Execution & Implementation

We started our work with Hari Bhoomi on 9 May 2025. Our team executed a step-by-step plan:

1. Website Analysis: We studied the website’s structure, content, loading speed, and mobile performance.

2. Performance Optimization: Using BlinkCMS tools, we made pages load faster by optimizing images, fixing broken scripts, and cleaning up unnecessary code.

3. SEO Improvements: We added important keywords like “Hindi news,” “breaking news in Hindi,” and “Hari Bhoomi latest updates” to increase their Google rankings.

4. Content Management System Upgrade: We integrated BlinkCMS for easier and faster content publishing, so their editorial team could update stories in minutes.

5. Design Refresh: We improved the website design to look modern, consistent, and user-friendly on both desktop and mobile devices.

6. Navigation Enhancement: We simplified menus, categories, and search features to help visitors find news articles quickly.

7. Social Media Integration: We added sharing buttons for platforms like Facebook, Twitter, and WhatsApp to help articles reach more people.

8. Monitoring and Reporting: We connected Google Analytics and Google Search Console to track traffic, impressions, and clicks.
   
   

Client Testimonial

“BlinkCMS has truly changed the way our website works. The speed is much better, our traffic is growing every day, and our readers love the new look. Our team can now publish stories faster than ever. We are very happy with BlinkCMS’ support and solutions.” – Hari Bhoomi Digital Team

Before and After Website Traffic

Before 9 May 2025: Hari Bhoomi’s website was slow, with limited visitors. Google Search Console data showed low impressions (few people seeing their site on Google) and low clicks (few people visiting from search results).

After 9 May 2025: Website traffic started improving quickly. Google Search Console reports showed a big jump in impressions and clicks, proving better search visibility and reader engagement. Visitors spent more time on articles and explored multiple pages, reducing bounce rates.

Google Search Console:

Google Search Console: Impressions and Clicks Improve

After implementing BlinkCMS solutions, Hari Bhoomi’s website saw:

1. A 3X increase in Google impressions within the first month.

2. A 2.5X increase in clicks from search results, bringing more readers directly from Google.

3. Higher average ranking for keywords related to Hindi news, politics, and local updates.

Lessons Learned

The collaboration between Haribhoomi.com and Blink CMS not only achieved the intended results but also helped both organizations grow together. Through this project, Blink CMS developed several reusable modules, which have since been adapted for other clients, showcasing the flexibility and scalability of our solutions.

From this project, we learned important lessons that can help other news portals too:

1. Regular SEO checks keep websites competitive in search rankings.

2. Fast-loading pages improve both user experience and search performance.

3. A simple, organized website design makes it easier for readers to find what they want.

4. Consistent branding builds trust and loyalty with visitors.

5. Using an easy-to-manage CMS saves time for editorial teams, allowing them to focus on quality news.
   

Impact and Benefits

Hari Bhoomi’s website transformation brought many positive results:

1. Stable and Scalable Platform: The site now supports thousands of simultaneous users without crashing.

2. Increased Traffic: More readers are visiting the website, leading to higher ad revenue potential.

3. Better Branding: A professional look has made Hari Bhoomi more recognizable among Hindi news readers.

4. Improved SEO: Better keyword placement and faster loading pages led to higher search rankings.

5. Higher Engagement: Readers now spend more time on articles, browse related stories, and return more often.

6. Simplified Management: The new CMS reduced time spent on content updates, allowing faster news publishing.
   

Proactive Bug Reporting

During our work, we found and fixed many issues, including:

• Broken Links: We removed or fixed links that led to missing pages.
• Slow-loading Images: Images were compressed without losing quality, making the site faster.
• Missing Meta Descriptions: We added clear meta titles and descriptions to every article to improve SEO.
• Mobile Usability Errors: We corrected layout problems on mobile devices for a smooth reading experience.

Conclusion

Working with Hari Bhoomi, BlinkCMS successfully improved website speed, traffic, and branding. Our strategies helped their team reach more readers, update stories faster, and build a stronger digital presence in the competitive Hindi news market. At BlinkCMS, we are proud to support publishers like Hari Bhoomi and look forward to helping more media houses grow online with our innovative, easy-to-use solutions.